Privacy Policy

1. Scope

This Privacy Policy applies to personal information collected through:

• the Website;
• email list and contact signup forms (including on the home page and bio links page);
• campaign email or SMS/text message communications, where you have opted in or where permitted by law; and
• cookies, analytics tools, and embedded services used on the Website.

This Privacy Policy does not apply to third-party websites, platforms, or services that may be linked from the Website and that operate under their own privacy policies and practices (for example, social networks, newsletter platforms, or publications we link to).

2. Information We Collect

Depending on how you interact with the Website or campaign, we may collect the following categories of personal information:

Contact and identification information

• name;
• email address;
• telephone number (if you provide it);
• mailing address or postal code (if you provide it); and
• other information you choose to provide in a form, message, or inquiry.

Campaign engagement information

• newsletter or update preferences;
• SMS or email opt-in and opt-out preferences; and
• records of communications with you.

Technical and usage information

• IP address;
• browser type;
• device type;
• operating system;
• referring pages;
• pages viewed;
• date and time of visits;
• approximate geolocation derived from IP address;
• interactions with the Website; and
• cookie and analytics data.

3. How We Collect Information

We collect information:

• directly from you when you complete a form, subscribe to updates, or otherwise contact us;
• automatically through cookies, analytics tools, server logs, and similar technologies when you use the Website; and
• from third-party service providers that support Website hosting, analytics, email or SMS communications, automation workflows, and related technical services.

4. Purposes for Collection and Use

We may collect, use, and process personal information for the following purposes:

• to respond to inquiries and communications;
• to provide campaign information and updates;
• to administer newsletter subscriptions and other communications;
• to send campaign-related email messages or SMS/text messages where permitted and consistent with your preferences;
• to maintain suppression or unsubscribe lists so that we respect opt-out requests;
• to improve Website functionality, performance, accessibility, and content;
• to monitor Website traffic and usage trends;
• to protect the security and integrity of the Website and campaign systems;
• to detect, prevent, or investigate misuse, fraud, spam, or unauthorized activity; and
• to comply with election, recordkeeping, audit, and legal obligations, and for other purposes that are disclosed at the time of collection or otherwise permitted by applicable law.

5. Consent

By providing us with personal information, using the Website, or subscribing to communications, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy, subject to applicable legal requirements.

Where appropriate, consent may be express or implied depending on the nature of the information and the context in which it is collected.

You may withdraw your consent to certain future uses of your personal information, including marketing or campaign communications, subject to legal, contractual, technical, or recordkeeping requirements. Withdrawal of consent does not affect collection, use, or disclosure that occurred before withdrawal.

You may opt out:

• by using the unsubscribe link in an email;
• by following opt-out instructions included in the communication;
• by visiting an unsubscribe page, where available; or
• by contacting us using the contact information below.

6. Email and SMS Communications

If you subscribe or otherwise provide your contact information, we may send:

• newsletters or updates;
• campaign-related messages; and
• SMS/text messages, where you have opted in or as otherwise permitted.

You may unsubscribe from email communications using the unsubscribe link included in the message. You may opt out of SMS/text messages by following the instructions in the message or by contacting us directly.

Even if you opt out of certain communications, we may still contact you where necessary to respond to a request you initiated or maintain legally required records.

7. Contributions and payment processing

Political contributions on this Website are processed by Spark Funds, a third-party fundraising and payment service. Payment information is collected and processed by Spark Funds under its own terms and privacy policies. We do not store full payment card details on this Website. We may receive limited transaction or donor details from Spark Funds as needed to confirm contributions and meet applicable election and recordkeeping rules.

8. Cookies and similar technologies

The Website uses cookies and similar technologies to support core functionality, security, performance, analytics, and user experience.

These technologies may include:

• session cookies;
• persistent cookies;
• analytics cookies; and
• cookies or local storage associated with embedded third-party services.

Cookies may help us:

• understand how visitors use the Website;
• remember certain preferences or settings;
• improve Website performance and content; and
• maintain secure and reliable Website operation.

You can usually control cookies through your browser settings. If you disable cookies, some Website features may not function properly.

9. Google Tag Manager and Google Analytics

The Website uses Google Tag Manager and Google Analytics to help us understand how visitors use the Website, such as which pages are visited, how users navigate the site, what devices and browsers are used, and general traffic patterns.

These tools may collect information such as:

• IP address;
• browser and device information;
• approximate location;
• pages visited;
• time spent on pages; and
• interactions with the Website.

This information helps us analyze and improve the Website and outreach. Google may process this information on servers located outside Canada, including in the United States or other jurisdictions.

You can learn more about how Google handles information by reviewing Google's privacy materials and available browser controls, including Google Analytics opt-out tools where applicable.

10. Embedded third-party content

The Website may include embedded third-party content or services (for example, maps or media). When you interact with those features, the third-party provider may collect information directly from your browser or device, including technical data, usage data, cookie data, and location-related information where applicable.

Your use of such embedded features is subject to the privacy practices and terms of the relevant third-party provider.

11. Disclosure of personal information

We may disclose personal information:

• to Jen Alexander and authorized campaign team members who require access for legitimate campaign purposes;
• to service providers that assist with Website hosting, analytics, email or SMS delivery, database or storage, automation workflows, cloud infrastructure, and related technical services;
• where required or permitted by applicable law, regulation, court order, or lawful authority;
• where required for election compliance, legal reporting, audits, or recordkeeping; and
• where necessary to establish, exercise, or defend legal claims or protect the rights, safety, security, and integrity of the campaign, Website, or others.

We do not sell personal information for commercial profit.

12. Service providers and cross-border processing

We use third-party service providers, including:

• Cloudflare for hosting, security, and related Website services;
• Google services such as Google Tag Manager and Google Analytics; and
• other vendors we use to operate signups, messaging, or internal workflows.

Some service providers may store or process personal information outside Canada. As a result, personal information may be subject to the laws of other jurisdictions and may be accessible to courts, regulators, law enforcement, or national security authorities in those jurisdictions.

Where we use third-party service providers, we take reasonable steps to require that they protect personal information in a manner appropriate to its sensitivity.

13. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy and to satisfy election, legal, accounting, audit, security, dispute resolution, and recordkeeping requirements.

Where personal information is no longer required, we will take reasonable steps to securely delete, destroy, anonymize, or de-identify it, subject to applicable legal requirements and operational constraints.

14. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, misuse, modification, or destruction.

These safeguards may include:

• access controls;
• limited access for authorized campaign personnel;
• secure third-party platforms;
• account protections and authentication controls;
• monitoring and security tools; and
• reasonable operational procedures for handling sensitive information.

No method of transmission over the Internet or method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.

15. Accuracy

We take reasonable steps to maintain personal information in a form that is as accurate, complete, and current as necessary for the purposes for which it is used. We rely in part on individuals to provide accurate information and to notify us of changes.

16. Your choices and rights

Subject to applicable law and legal exceptions, you may request to:

• access personal information we hold about you;
• correct or update your personal information;
• withdraw consent for certain future uses;
• request deletion of personal information, where appropriate; and
• ask questions or make a complaint about our privacy practices.

Please note that these rights may be limited where information must be retained for legal, election compliance, audit, security, or recordkeeping reasons.

17. Children

The Website is not directed to children under 18, and we do not knowingly solicit personal information from children through the Website for independent participation in campaign activities without appropriate context or authority.

If you believe personal information has been provided by a child in inappropriate circumstances, please contact us so we can review the matter.

18. Third-party links

The Website may contain links to third-party websites, platforms, or services. We do not control and are not responsible for the privacy practices, content, security, or terms of those third parties. We encourage you to review their privacy policies before providing personal information.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the Website, campaign operations, service providers, legal requirements, or privacy practices.

When we update this Privacy Policy, we will post the revised version on the Website and update the Effective Date. Your continued use of the Website after changes are posted signifies acceptance of the updated policy to the extent permitted by law.